Cottagecore is a fashion aesthetic popularised by teenagers and young adults celebrating an idealized rural life. Traditionally based on a rural English and European life, it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. The aesthetic centres on traditional rural clothing, interior design, and crafts such as drawing, baking, and pottery, and is related to similar aesthetic movements such as grandmacore, farmcore, goblincore, and fairycore.Some sources describe cottagecore as a subculture of Millennials and Generation Z.