an update about Racket for Web From: Austin Petersmith austin@racket.com To: davidblue@extratone.com Date: Dec 20, 2021 Subject: an update about Racket for Web
Hi there,
You’re receiving this email because you used the Racket web app at some point this year, and we have news to share.
I’ll cut right to it: the Racket iOS app is seeing better retention, wider diversity of content, and faster growth than Racket for Web ever did. We’ve made the difficult decision to shut down much of the Racket web experience on January 20, 2022 so we can focus our attention and resources on Racket Mobile.
Lots more detail below on the deprecation plans and schedule, but first some context:
Racket began with an observation: there are 100 million people blogging today, and 100 million people making TikToks, and less than 1 million people making podcasts. Our mission since inception has been to address this. We want to hear 100 million voices on Racket. Why? So that your stories, personalities, and energy can be captured in this unique medium. Instead of celebrity podcasters speaking to posterity on your behalf, we want each and every one of you to have the chance to speak to do it yourself.
To accomplish this mission, we need to iterate toward a product that will catch on quickly. As many of you know, we’re exploring some entirely new concepts on Racket for iOS. Those concepts are working, and our conviction is stronger than ever that we’re on the right path.
Meanwhile the original Racket Web product simply isn’t working. We’re proud of it, and of the moment it sparked that got so many of you putting your voices out there. But, it’s not getting us any closer to that mission, and it dilutes our attention and our brand away from the product that is working: Racket on iOS.
So. In 30 days, on January 18, we’re going to shut down most of Racket Web. Here’s what’s going away:
In other words, the creation of Rackets will only be possible on iOS, in the new 99-second format. Rackets both old and new will be hosted on the web, where anyone with the link can get to them. User profiles will continue to exist on the web as well, and will feature all of your Rackets as always.
While your Rackets will still be hosted on the web at the same URLs, you also can of course download the MP3s and take them elsewhere if you’d like. Rackets produced via Volleys and AMAs will still exist, but those actual features will be gone.
What’s next We are working hard to make the Racket mobile app the best possible experience, and to foster community as it continues to grow. It’s possible that we’ll roll out features inspired by some of these now-deprecated features like audio DMs, queues, AMAs, etc.
We also hope to start working on Racket for Android in the first half of 2022.
Our intention is not to place a limit on who can use Racket, but the reality is clear: if we don’t focus our attention on nailing one platform, we won’t succeed on any of them.
If you have any questions at all, please feel free to reach out to me directly.
We hope to see you all on Racket soon!
Best, Austin and the Racket team racket.com
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