ideate

Verb

  1. form a mental image of something that is not present or that is not the case; “Can you conceive of him as the president?”
  1. Psychology Formal form an idea of; imagine or conceive he is part of a team that ideates branding strategies | the arc whose ideated center is a nodal point in the composition

Psychology [no object] form ideas; think.

Origin

early 17th century: from medieval Latin ideat- ‘formed as an idea’, from the verb ideare, from Latin idea (see idea)