legacy
I am going to liveblog a tractor pull next summer
-"Since launch, Apple Music has grown to over 17 million subscribers."
-Tim Cock is hoarse.
-140 billion total app downloads
-106% YoY growth in downloads July through August
-The most recent quarter, the app store generated 2x more global revenue than "our newest competitor"
-"Gaming is the biggest and most popular category in the store." - 500,000 games in the app store
-Mario is coming to the app store?
-Nintendo's Miyamoto
-Apple is donating some hardware to students.
-Everyone Can Code - "Apple's approach to teaching coding." "Swift playgrounds"
-Real-time collaboration in iWork
**
**
Apple Watch
-Only 18 months of Apple Watch?
-STILL BEAT BY ROLEX.... MOTHER FUCKER Get your shit off that list of real watchmakers.
-How many certified watchmakers does Apple employ again?
-Apple Watch App: Breathe?
-SOS - Contact emergency services by holding a button?
-John Hanke (pronounced hankey), CEO of Niantic Labs on stage, looking tired as hell. Pokemon Go is coming to Apple Watch.
-500 million+ Pokemon Go downloads, 4.6 billion kilometers walked.
A great way to never escape your phone.
_-_Apple Watch Series 2 - swim-proof (last Apple Watch was "splash proof") wow... can you believe apple invented the water resistant watch
-"We use the speaker itself to eject the water."
-"The Watch learns about your swimming over time, and adjusts to you."
Silent Hunter 4 for iOS???
_-_New chip inside: S2 dual-core + GPU. 60 frames per second
-Built-in GPS - just what the people wanted
-"An app that guides you with GPS, even if you don't have a cell signal."
-"Jeff Williams is back. Apple Watch Series 2 comes in aluminum, stainless steel, and ceramic, which is white."
**
**
iPhone
-Now sold over 1 billion iPhones "The best selling product of its kind in the history of the world." Well... Duh.
-iOS 10 "Our biggest iOS release ever"
-Lift iPhone to wake
-Siri capability to apps in the app store
-Contextual text prediction?
-Maps redesigned
-Apple HomeKit: Home automation
-Design: "jet black" Gold, Silver, Rose Gold
-New enclosure is water and dust resistant, IP67 protection standard
-Home Button: "taptic engine"
-Camera: Everything is new: optical stabilization, f1.8 aperture lens, new six-element lens.
-Quad-LED
-12 MP
-Apple-designed image signal processor offers "supercomputer performance"
-captures cinema standard wide color
-100 billion operations every photograph, 25 milliseconds.
"Use the powerful iPhone 7 camera to take a picture of the headphone jack on your 6 Plus, so you can show it to your grandkids." - Casey Newton
I keep forgetting about Live Photos
_-_Editing API, RAW camera API, Wide color capture API
-7MP FaceTime HD (front) Camera. Also has auto image stabilization and wide color capture
-iPhone 7 Plus has two 12MP cameras - one wide-angle, the other, telephoto
Could this eliminate the depth of field issues that were the last remaining differentiator (really) between iPhones and DSLRS?
_-_Tap to jump to 2x OPTICAL zoom, digital zoom up to 10x
-SHALLOW DEPTH OF FIELD
-ISP creates depth map
-It really is "a huge breakthrough in what can be done with a smartphone in photography."
-A "free software update later this year?" So, these features won't ship with the iPhone 7.
-Display: 25% brighter, wide color gamut, cinema standard, color management, 3D Touch
-Ian Spalter, Instagram, 3D Touch... hehe
-New zoom UI with haptic feedback
-"Instagram can now turn Live Photos into Boomerangs."
Boomerangs are those forward-back animations we've been seeing.
-Stereo speakers, 2X the volume, increased dynamic range
I feel like we've been waiting for this for a very long time
-EarPods: now connected over Lightning
-Over 900 million lightning devices?
-Lightning - 3.5mm adapter included in the box with every iPhone 7 and 7 Plus
-Headphone Jack: "the courage to move on"
I am legitimately happy about the lightning capability - remember when I said "it'd be fine if there was an alternative to bluetooth?"
_-_Apple AirPods: W1 Chip. "Infared sensors detect when each AirPod is in your ear." $159...
-Performance: A10 Fusion Chip, 64-bit, four-core CPU. "The most powerful chip ever in a smartphone."
"If the game here was to sell the consumer benefits of killing the headphone jack, I'm not sure it happened." - Nilay Patel
-Longest battery life ever - 2 more hours on regular 7
Sia Concludes
**
**