totem

Noun

  1. a clan or tribe identified by their kinship to a common totemic object
  2. emblem consisting of an object such as an animal or plant; serves as the symbol of a family or clan (especially among American Indians)

From LookUp: Noun

  1. Anthropology a natural object or animal that is believed by a particular society to have spiritual significance and that is adopted by it as an emblem.

a person or thing regarded as being symbolic or representative of a particular quality or concept the fast food chains have become totems of Western economic development | the newspaper is seen as a totem of media independence and integrity