undercovered

Adjective

(Of an individual, project, social dynamic, single event, etc.)

Less present in popular discourse than is contextually appropriate.

When I use the term "undercovered," I am describing something which "mainstream media" (technology journalism, most often) has not, is not, and/or is not likely to adequately amplify according to my own framework of relevance.

Some prime examples:

• Bandcamp as the answer to all contemporary woes regarding music streaming services.
• Mastodon as the answer to (a great many) contemporary woes regarding social networks.
• Discord as a superior (and free!) Slack alternative for small businesses/projects.

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Undercovered is an adjective meaning: less present in popular discourse than is contextually appropriate.